eMarketing
The Hot Growth Area in Marketing Careers
The Cambridge Group, works hard to be on the leading edge of career trends in the world of marketing professionals. At one time, that hot trend was ethnic / diversity / multi-cultural marketing. That disciplinary area is still important, and continues to experience growth.
However, the new hot area for career development is eMarketing -- also known as on-line marketing, Internet Marketing, or eCommerce -- and a subset of Direct Response Marketing. The growth in this area allows for a wide range of differing talents and job preferences. Its range includes
- More classical marketing roles such as strategic marketing, project management and client acquisition;
- More technical roles such as SEO (Search Engine Optimization), database management, and technical web design;
- More creative roles such as graphic arts and visual web design (the Internet's version of packaging and "visual merchandising"); and
- Leading edge roles such as the use of "social marketing" (MySpace, FaceBook, blogging, etc.), mobile marketing and the Internet, and hot new areas of exploration such the use of video marketing on your website and podcasting.
Why focus on this here and now? Because:FOR CANDIDATES WHO ARE RESHAPING THEIR CAREER TRACK: the world of eCommerce and electronic retailing is a growth area for you to consider. If you have the opportunity to build expertise and resume content in the eCommerce side of Integrated Marketing and/or Direct Response Marketing -- as a current Product/Brand/Marketing Manager or Director -- it can be valuable to your long term career growth and stability. And, if you already have Internet Marketing / OnLine Marketing experience, we are especially interesting in visiting with you.
TO CLIENTS AND PROSPECTIVE CLIENTS: We understand that This is an increasingly important area for you to consider. Although an up front investment is needed, this can be key to more profitable growth and increased market share. We also know that this is an area where the talent demand is significantly greater than the supply, and our network can help provide you with the best talent available.
Clients -- contact John Hornbeck, as the lead Recruiting Manager for eMarketing at the Cambridge Group, at 913-544-1409 for more information. Candidates -- forward your resume to the email address above for a career consultation.
